The best writers are able to educate and entertain at the same time. Humor in writing is not an easy thing to pull off. If you miss the mark just a bit it can have a completely different meaning than one you intended.

This is why emails can create miscommunication between people. Something that sounds funny to you might not be to your readers. Same goes for article writing. You want to be conversational with your writing but be professional.

When in doubt, leave it out. -Janette Stoll

Since generating traffic online depends on the quality of your content … keep these article writing tips in mind.

# 1 Be objective with your writing. Be willing to step back and critique it from a critical eye. Put yourself in your target audience's place.

# 2 Assess your writing style / tone. Ask yourself … what is the tone of my writing? Does it create the right message for my target audience? Is it too formal?

What makes content marketing powerful is the focus on your target market. Advertising is reaching the masses but with strategic content creation, you can craft a message that's focused on what your target market is interested in.

Don't be afraid to add your uniqueness to the article. Rather than writing to inform, add your personality to your writing yet maintain a level of professionalism.

# 3 Practice humility. Share mistakes you've made and how you were able to learn from them. I've mentioned many mistakes I've made with internet marketing and I share these experiences on my blog.

Revealing your mistakes and using it as a learning experience does not make you less of an expert. Adding humility to your writing can be a powerful way to bond with your readers because it shows there's a real you behind the writing.

Transparency is a good thing because it allows your target audience to connect with the real YOU.

With that said, know the difference between transparency and revealing personal details. Transparency doesn't mean being personal with your readers ie sharing personal details that you might regret later.

Remember everything you say and do online is a representation of You, Inc.

Every piece of content, even a comment you make on another blog, an update on your Facebook or Twitter, or a "like" on Facebook is a marketing message.

Of course, this doesn't mean you have to be all business but always think about the long-term affects of what you say at the moment. Use good judgment with every content you broadcast.

There's a difference between being personal versus personable. The latter is a good thing. Being personable is one of the best ways to connect with your target market. Remember the like and trust factors with every marketing content you create.

** Learn how article writing can generate massive leads to grow your home based business online. Visit my site for your FREE 10-Part Mini Course.

Source by Janette L Stoll

The post Article Writing That Will Help Grow Your Home Based Business Online appeared first on Webscientistt.com.

Bringing the both ends of friendliness together is a little complex, but none too difficult. Good know how of tastes, choices, preferences and interests of different age groups and genders help identifying the sort of design your visitors can be attracted to. For instance teens like bright colors, cool colors attract the attention of people above, almost all age groups love smooth and simple navigation etc. And knowledge of strategies search engines use to crawl different pages index and rank them etc can help building a site in a way that attains good amount of organic traffic. For instance, search engine spider doesn’t see a page as a human visitor does instead it reads from source code; it doesn’t read java script and frames, loves text content, doesn’t like too many links etc.

It reveals that good design alone doesn’t ensure the success instead it works well in combination with good code. A site with good design and not so good code can have difficulty in becoming a search engine friendly site. This fact requires incorporation of structural website design. There can be other factors determining the success of a website design, i.e. niche, natures of website, complexity of the software or systems it’s using and above all the budget, and they all vary, but the user friendliness and search engine friendliness are the requirements of almost all type of websites, so are of utmost importance. And thus one should make sure that all these ends are given proper attention, and in case if you’re hiring a freelance designer, do discuss the structural elements of website designing with him.

Source by Qurratulain Akhtar

The post Importance Of Structural Website Design In SEO appeared first on Webscientistt.com.

Today website visitors are very sophisticated and always search for sites that are easily navigable. They have little or no tolerance level and therefore are not willing to go for sites that do not easily provide them with the services they want. Therefore, creating a good website for business is not an easy task. Today business houses keep populating the internet world, therefore a good web developer should always aim at attracting and keeping the user’s attention.

The features of good website development companies are:

Appearance, that is the site must be visually appealing, professional and well polished.

Functionality, that is every component of the site must work quickly and correctly.

Usability, that is, it should be easy to read, navigate and understood.

Search engine optimization that is the inclusion of plenty of content in HTML format, JavaScript or image oriented objects for easier navigation.

The purpose of web companies is to design and create websites in the most cost efficient ways to attract customers through the various web design and development strategies like custom and blog design, graphic designs such as logos and banners, hosting and email services, social media integration with the use media tools and content management because without the input of proper content website development is incomplete. In this way they are serving a gateway to the shipping of online services across the world.

They are also providing services like eCommerce or electronic commerce where people are placing orders and buying products and services online without going to the geographic location and thus saving energy and time. Also, they are getting the products at much lower value than the original market price. The website development companies hire a group of trained website developers who try to make the e-commerce sites more attracting by the use of catchy tag lines and provide facilities for making online payments, giving a lasting impression on the customers and thus allow them to visit the site again and again.

Some of the talented website designers aim at to establishing their own business, but many times they realize that they are not well prepared to successfully take their business to heights and thus ensure a healthy growth. Some of the challenges faced by the website development companies are:

Firstly is ending the endless new business cycle. They spend a lot of time for finding out new customers, winning the business and delivery of final projects. This leads to little space for steady, predictable income as the whole focus of the web developers shift to ramping up the projects before moving to new business cycle.

Secondly ensuring ongoing supports and maintaining contracts. They face the threat of establishing ongoing fixed fee supports, pricing for much less work than they are actually expected to perform.

Thirdly increasing time spent fixing problems. Clients often encounter issues of the websites with the web developers to correct them, but when the developers check their sites it looks fine from their point. Time spent in detecting a problem means a delay in dealing with the problem itself.

For some of us, websites are some beautifully designed colorful pages with images, videos and a little bit of information, so in spite of the drawbacks faced the website development companies, they have bright future prospects as several changes in the web design techniques has led to the standardization of web giving the web development a broader meaning as a whole.

Source by Tapu Goswami

The post The Importance of Website Development Companies in Today’s World appeared first on Webscientistt.com.

As E-commerce website market grew by leaps and bounds, so did those website designing companies which saw great upsurge in their business. They had expertise in making dynamic and user- friendly websites. In today’s time, traditional way of doing business has become obsolete. Customers do not want to walk around from shop to shop and neither had they time and energy to go through every product in the market with all the details at one place. E-commerce websites has solved this problem with a great deal of convenience. Now customers can see all the products and get every detail related to them at the click of a button. But on the same hand, it is very important for these E-commerce companies to create a user- friendly and easy website which can cater to the needs of an E-commerce websites.

Types of Websites

Though there are different forms of websites but in short, one is Content Management System or CMS and another one is Customized Web Designing.

CMS (Content Management System) Ecommerce Websites

Content Management Systems like Joomla, WordPress, Magento have gained huge popularity as it comes with the ready-to-install template with website builder administrator panel. Using any of these CMS, ecommerce website can be developed quickly and so these are available at cheaper prices. But such websites lack customisation and need upgradation on the new version released by developers. Also, these CMS are developed with many features, which may not be used by client/website owner, which make website heavy and slow to load. So, it is cheap but not very durable and these kinds of websites are heavy. Apart from these all, adding any further feature can be problematic for these kinds of templates, if plugin or component is not available online. CMS website designers may not provide customised components.

Customised Ecommerce Website

Companies which are professionally involved in website designing, know that a web page for an E-commerce website should be light and fluid in nature. Also, it must be secured and free from all kind of internet threats like hacking etc. A customised website using the programming language like PHP or.Net are considered very durable and high performing. Reason being, such websites are developed keeping requirement of the client in mind and only required files and folders are created. Administrator panel is also made easy to use. Due to having less file and database tables, such website load quickly and don’t require upgradation every year. A good & experienced custom ecommerce website designing company can make SEO friendly store for companies, which will help them gain huge traffic and sale.

A dedicated SEO team

In today’s competitive market scenario, when a person makes an online search on any search engine, he is most attracted to those few companies, which show- up on top-ten or top – twenty search results. It happens due to the fact that their SEO value is better than rest of the other service or business providers. The web- designing company which is hired for the E-commerce website should take care of Search Engine Optimization too. It should be the web-designing company’s responsibility to promote the website to come in for best search results. A proper marketing plan is chalked out under which SEO boosting is done. Keywords regarding the business and the targeted website are strategically used in the promotion which helps to popularize the website.

Work Delegation

It is a very practical situation for most of the E-commerce companies that they focus on their core job of meeting deadlines of their customers. But that’s not all. When a company invests so much money on its website and promotional activities then it also wants the convenience from experts of SEO services that they take care of it. The company itself cannot invest extra time out of their pocket in maintaining it. For this, the web designing company should have the ability to maintain both maintenance of the site and also promotions.

Source by Rahul Ranjan Singh

The post Rise of E-Commerce Web-Designing Companies appeared first on Webscientistt.com.

Shopify and Woocommerce are the other ones, which are now preferred over a plethora of available e-commerce platforms like OpenCart, ZenCart, X-Cart, Prestashop, OsCommerce, and NopCommerce. If you are also an entrepreneur thinking of setting up an e-store, it is best to hire a professional Magento development service, but first, it is wise to know why it has emerged as the preferred choice of e-commerce merchants.

Top Features of Magento That Are Drool Worthy

The topmost features that you must know before going to set up an e-store and that have offered Magento an edge over others are the following ones:

Exceptional security – Due to cyber security threats, nothing is more important than creating an online store where shoppers can purchase without any apprehensions. The payment bridge of Magento is exceptionally secure with a PA-DSS certification. This enables online merchants for efficiently achieving high standards of PCI Security Council without spending a fortune. It also allows strong encryption of its electronic data by AES-256 and strong hashing.

Easy search engine optimization – Magento e-commerce development is on the rise as it is search engine friendly, which is vital to ensure a good visibility of your online store. It supports URL’s that are friendly to major search engines and meta information inclusion for products, different categories as well as content pages for more search engine friendliness. You can also integrate a nice blog or can add social media buttons for easy sharing which is crucial for successful SEO.

Favor responsive design – With a substantial number of online users accessing an e-commerce website via their mobile devices, it makes sense to go for responsive design. Magento greatly facilitates the same by creating an e-store, which is optimized to run perfectly regardless of any device of any screen size. With Magento, the maintenance cost of a responsive e-store is also comparatively low. One can also find a large number of attractive responsive themes for Magento e-commerce websites over the web.

Breezy product browsing – Magento facilitates display of multiple images per product with a zoom-in feature. You can also enjoy multi-tier pricing, a view of grouped products and availability in stock effortlessly. Visitors can also add products from the site to a wish list and share products with their Facebook friends, which eventually lead to more conversion rate.

Multi-vendor marketplace – You can easily turn a Magento store into a multi-vendor marketplace like amazon.com by using any of the available extensions or modules over the web. This means one can sell their various products from a single store. Many of these are also absolutely free that without any price tag!

Seamless integration with apps – The API web service of Magento allows you to integrate your Magento store easily with a variety of business apps like QuickBooks Online, Salesforce, Zoho CRM, and much more. This makes your e-commerce business more streamlined and ensure better returns.

Apart from the above-mentioned features, some of the other good features that make it ideal to set up an e-commerce website are its various promotional tools, easy site management, catalog browsing, one-page checkout, international support for taxation, and much more.

Why Magento Is Considered Better Than Shopify?

Magento has certain advantages over another popular e-commerce platform like Shopify. While Magento is open-sourced i.e. free for use by anyone, the later is a paid one. Here, it is essential to note that the enterprise edition of Magento is not free. However, most e-commerce merchants opt for free version as it has bright features. Moreover, by hiring the services of an e-commerce solution provider company, one can have all the functionalities. The paid themes in Magento are also quite good and available at an unbelievable cost of 1 dollar only while for Shopify themes, you need to dole out at least 80 dollars. You can also have a built-in multi-lingual support for your website, which is possible to achieve in Shopify only with the help of third-party apps.

In the wake of all these facts, it is evident that you should go for Magento Development service for getting your dream e-commerce website in a hassle-free manner. For more details, please do not hesitate to contact Elsner Technologies Private Limited by placing a call at +1 607 524 4040.

Source by Harshal Shah

The post Know The Reasons That Makes Magento A Preferred Choice Of E-Commerce Merchants appeared first on Webscientistt.com.

1. GO FOR SPECIALIZED COMPANIES – An eCommerce website is a long-term project and requires continuous support with regular addition and removal of items from the stock, price changes and introduction of various deals and discounts. This work can be done efficiently by people who have expertise and detailed knowledge of your website and its content. Hence go for website companies who have already specialized in this field instead of freelancers or acquaintances. Try to choose a reputable company for your work because companies having good name in the market are always determined towards satisfying their clients.

2. DEADLINES AND TIME-FRAMES – You must make sure that the developers hired by you will be able to complete the assigned work within the time-frame and provide you with the product within the specified date. In the current scenario time is money and no one is going to wait for a long time for your website to launch.

3. COST ESTIMATION – Before getting into any kind of commitment as the company to be transparent about the cost that will be involved. Prefer a company that offers additional services like graphic design, web hosting, copy writing etc. without any hidden charges. These kind of additional services are a godsend for people wishing to come up as a leading store on the on-line platform. Make sure that the service you get is worth every penny invested by you.

4. EXPERTISE AND SAMPLE WORK – Look for the reputable web development companies in your area and when you meet them ask for the reviews and go through their sample work before any final commitment. Also make sure that the company uses the best technology and the best eCommerce website development software. Go through the sample work of at least 2-3 different companies and compare their work before finalizing any of them. Talk to the people who have previously worked with that company and find out about their credibility of their services.

5. LOOK FROM THE USER POINT OF VIEW – Do not only look at only the quality of design your website after it has been created but go through its functionality from a user’s point of view. Check the portfolio and their client and user’s feedback about the kind of services they are providing.The most creative, flexible and reputed one will finally lead to the most efficient and best eCommerce web design for your website.

6. TRAINING AND SUPPORT – Make sure that you have the access to your website’s content 24/7 and you are able to update it personally from time to time. This will need you to have some kind of training which should be provided as a support from the website development company. A good website development company always makes sure that the final product delivered to you is fully customized.

Source by Satish Chandra

The post How To Choose A Good eCommerce Website Development Company appeared first on Webscientistt.com.

Reach
Traffic
Engagement
App installs
Video views
Lead generation
Conversions
Catalog sales

If you're on the fence about using this feature, and whether it's worth your time and money, read this short article to find out some of its benefits:

You might be asking now: What is split testing?

Well it's a feature you can use to test your ad's performance against a single or a set of variables and see which version of your ad is performing best so you can deactivate the ones that aren't delivering and keep or even accelerate the one or maximum two that are delivering the best results (Best ROI to be specific)

Variables can include gender, age, location, interest, and even certain dates and times to show your ad in the news feed.

1. You don't need to guess at what's working and what's not

Utilizing this feature of Facebook Ads, you get to cross off your list all those elements that are not working for your ads. By the end of a few tests, you'll know exactly what's working and what's resonating with your audience, and what's not. This will definitely help you save time in the future by now using those elements which are proven failures again, but you are also a step closer to creating the perfect high-converting ad for your business.

2. Your results are not due to luck

Some people get lucky with their first advert. But they're few and far in between. If you depend on luck, you're not going to get very far. Advertising means you need to spend money to reach people. If you depend on luck, you're throwing money to the wind. With split testing, you can pinpoint exactly what made your ad successful. You can say with certainty that these elements are the reason for your ad's success, and you can use the same elements again in your future campaigns.

3. It's a worthy investment

With split testing, you get to spend money up front, but once you find a winning campaign, you can easily recover the cash you've paid for those failed adverts. You just need to have a detailed plan in mind and at least have an idea of ​​the kinds of elements you'd want to test. There's an infinite number of elements and combinations for every advert, so you need to narrow down your choices from the get-go and not spend too much money. This is the smart way to do split tests, have a theory or objective in mind and set to prove that theory right (or wrong).

Source by Jalal N Zaitouni

The post Split Testing Your Facebook Ads – Why It's A Must appeared first on Webscientistt.com.

One of the first things that a new user should do is to take full advantage of the Bio section that is featured on the top of your profile. This valuable space should be used to identify who your business is, what you do, and your website information. You should also make this space entertaining for visitors, include a little personality that will show you are not just another boring business trying to jump on the Instagram bandwagon. You should also link all of your social media accounts to your Instagram account. This will enable you to share images and videos that you have shared. This is a great way to increase traffic between all of your different social media accounts. If your business has a Facebook page, you should include links to your Instagram account.

The images that you choose to share on your Instagram account should be personal and not purely promotional. If you feature images that are more personal in nature and not something that can be found in a magazine, you will begin to build a presence that is more personable and approachable. These are the types of images that followers can relate to and enjoy on a regular basis. You will also notice that these types of images often experience the most comments and interaction among followers than other images that are often posted by other businesses.

To ensure that your images can be discovered by interested parties, you should include hashtags. Carefully chosen hashtags will ensure that your images show up in search results and get the attention of the individuals you are trying to reach. It has been shown that users who use at least five hashtags received the most interaction from users. If you have established a popular hashtag on other social media websites, you should continue to use that hashtag on Instagram as well.

Instagram has a lot to offer businesses as a marketing tool, but only if it is used in the proper manner. If you utilize some of the techniques that we have listed above, you should soon begin to notice an increase in followers as well as interaction among users. If you haven’t already created an Instagram account, you may want to do so as soon as possible.

Source by Brian Rasmussen

The post How to Use Instagram As a Marketing Tool appeared first on Webscientistt.com.

E-commerce sales on Amazon.com this year are ready to touch a mind-boggling $1.2 TRILLION, making it one of the largest – and fastest growing – business sectors the world has ever seen. Millions of online sellers are building their own amazing selling machines on the platform every day, and leveraging the massive crowd of buyers that Amazon has aggregated on its platform to sell a host of different things.

And we’re nowhere close to slowing down. In fact, most experts tell us that we are on the cusp of a mighty expansion in capacity that is set to dwarf everything else we’ve seen until now. The good news is that this creates a lovely opportunity for any enterprising entrepreneur, big or small business owner, to take advantage of this book.

Many vendors including those with 6-figure annual revenues from e-commerce ventures on the Internet began their careers as affiliate marketers. They offered products and services that were created by other businesses, and saw that there was potential in the niche. They then went on to build businesses around these areas and fulfill orders themselves.

Amazon was one of the popular choices for affiliates to learn the ropes about e-retailing. And as they grew to offer products across wide swathes of the online marketplace, millions of affiliate marketers flocked to the portal to sign up as associates and promote these products to their own audience of buyers.

They could offer the world’s top brands and best-known products directly to their homes, by ordering them over the Internet. Online retailer affiliates didn’t even have to touch a product or ship it out to buyers. They just earned a healthy referral income from referring new customers to the service.

Anyone who already comes from a retail selling background will find this very appealing as they can now attract new audiences to offers over the Internet and by advertising on social networks like Facebook, Instagram and Twitter. It’s even possible to develop a nice supplementary sideline to an existing offline retail chain, where the website and online customers become additional assets to your company that complement regular in-store buyers.

Source by Cumba Gowri

The post The Promise of Online Affiliate Marketing appeared first on Webscientistt.com.

Relevant content has become a topic of heavy discussion in the last few years. The explosion of new internet based businesses bursting onto the scene between 2001 and 2005 created a void where quality relevant content was difficult to find. Amateurs and entrepreneurs were just winging it and putting anything in their websites just to get them online. Internet marketing companies and SEO professionals were buying or producing sub-par articles and content for link farms which were cheapening the overall web experience.

In the middle of the decade when things started to level off and the expansion of the net slowed down a bit a movement began towards finding better quality content. The equations, formulas, and algorithms used to measure a site’s credibility and determine its page rank began to change. More attention was paid to editorial guidelines and relevance of content and less weight was given to sheer numbers of backlinks.

A few more years went by, the technology changed and the average consumer began to be more educated and selective. The novelty of “surfing the web” wore off and users started to demand better and more informative content. Article directories raised their standards and search engines began to look at quality score as more of a determining factor for page rank. From early 2007 to the end of 2008 the rules of internet marketing changed completely and the web went back to being what it was intended to be: a reliable source of information on any topic you could think of.

There are still many websites today that have inaccurate or irrelevant information but you won’t see any of them climbing to the top of Page One. Relevant content is considered the single most important element now and websites, directories or wikis that don’t contain relevant content fall very quickly to those search pages that you never bother to look at. Those with false or deceptive information may not be displayed on a search at all.

In the 1990’s when the internet was coming into its own those who used it were interested in sharing information and communicating with potential clients and customers around the world. The exchange was open and the internet was seen as a tool for building lasting relationships based on mutual cooperation. Greed threw it off track for a few years. The net is definitely a place where most business will eventually be done but we won’t be able to do it properly without relevant content. It’s still a work in progress but we’re definitely going in the right direction.

Source by Vlad Blits

The post The Importance of Relevant Content appeared first on Webscientistt.com.